Sports Advertising

Sport remains as one of the most popular and well-loved activities in the world. That’s why thousands of well-known brands are choosing to advertise their products during sports events, whether that be on the side of the pitch, on kits, or through a sports team themselves.

Sports 360 offers ground advertising and team sponsorship for brands to advertise their products and be part of sporting events.

Why choose sports advertising?

With millions of people from across the globe tuning in to watch football, rugby, horse racing, tennis, snooker and many more sporting events, there’s never been a better time to choose sports advertising.

Getting your product advertised during a live sports game is a big deal. People watching live games do so with passion and emotion, and sports advertising allows companies to connect quickly with consumers.

Reach millions of viewers

Sports advertising has the potential to reach millions, if not billions, of viewers – the World Cup Final is estimated to attract between 600 million and 1 billion viewers.

Social media is a huge part of modern life on the go. Facebook has over one billion users! The social media giant has recently begun streaming live football matches, and made history by streaming Wayne Rooney’s testimonial for Manchester United in August 2016.

What sort of audience can you expect to reach?

Millions of people of all age groups watch sporting events, that’s the beauty of sports advertising – you can reach a wide variety of age groups all at the same time.

Take millennials for example. Millennials, born between the mid-80s and mid-90s, are a prime target for marketers across the globe. Why? Because they’re young enough to keep a brand current but old enough to have a bit of money behind them.

Sports advertising is great for reaching millennials because they make up a large part of the viewing figures for sports like football, rugby and tennis.

Reaching people on the go

The modern era has brought with it a whole host of new technologies that are being used by consumers around the world.

Having busy lifestyles means that more people than ever are tuning in to watch their favourite sporting event on their mobile phones and tablets. Multitasking is a huge part of modern life, so with sports advertising you can benefit from enticing viewers on the go.


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