Here at Sports 360, we’d like to take this opportunity to wish all of our clients and followers a happy new year! We hope you’ve had a fantastic Christmas, and hope 2017 is prosperous for your business.

We had an awesome year in 2016, and we’re ready to make 2017 even better for each and every one of our existing and new clients. For more information on how Sports 360 can help your business reach more people through sports advertising, ground advertising and team sponsorship, contact us today and we’d be delighted to discuss your requirements.

The Super League

The 2017 Super League season is just around the corner, and the pre-season fixtures are coming in thick and fast. Over the years, Sports 360 has been proud to broker the deals between some of rugby’s most renowned clubs and national businesses. Last year, we cemented our place as one of the most prominent agencies in the Rugby League by brokering the deal between Betfred and the Super League, which is now called the Betfred Super League.

Leigh Centurions

2016 sure was a season to remember for our friends over at the Leigh Centurions Rugby Club. The club won the Kingstone Press Championship League Leaders Shield for the third season in a row, and was promoted to the Super League! They were the first team to be promoted under the new Super 8s format, by winning six out of seven championship matches.

An unusual thing about the Leigh Centurions is that they use separate sponsors for their home and away kits. The main shirt sponsor for the home kit is Cal Sameday, and the main sponsor for the away kit is Slater & Gordon Lawyers. This is a fantastic way to get more businesses involved in a sports club. If you’re interested in getting a sponsorship deal for your club, use our contact form to get in touch, and we’ll get back to you ASAP.

Facts about sponsorship and the Rugby League

  • The first competition to be sponsored in the Rugby League was in the Challenge Cup, when the Rugby Football League signed a five-year sponsorship deal with cigarette brand State Express 555 in 1980.
  • The Super League has been sponsored every year since its conception, apart from 2013, when it was known as Super League XVIII.
  • In 2012, the Super League signed a sponsorship deal with Stobart, which gave the lorry company the option to opt out after a year. The Stobart Group chose to opt out, and the Super League could not find a sponsor in time for the 2013 tournament.
  • The longest sponsorship deal in the Rugby League was between Silk Cut and the Challenge Cup, which was active from 1985 to 2001. This was the last time a cigarette company sponsored a major rugby tournament.

 

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