The Scottish Betred Cup has officially begun, and what a season it’s turning out to be!

Celtic and Rangers have been handed home draws in the last 16 of the Betfred Cup, and The Hoops have entered having played in the Champions League qualifiers. They’ll be hosting Mark McGhee’s side at Parkhead.

Celtic’s Betfred Cup clash with Motherwell is going to be shown live on August 10th on BT Sport. Kick off is at 7:45pm.

Last month we cemented our place as one of the most prominent agencies in Scottish football by brokering the deal between Betfred and the (then called) Scottish League Cup.

The Betfred Cup has given Betfred lots of fantastic exposure and coverage. The Celtic v Rangers semi-final was broadcast live in 54 countries across the globe – that’s a potential audience of more than 129 million homes!

If you’re looking for some major exposure to a worldwide audience, consider purchasing some LED ground advertising space during one or more of the Betfred Cup games. Sports 360’s work with the SPFL will continue for at least 18 months, so there’s loads more time to raise awareness for your brand.

The Rugby League semi-finals brought in some fantastic viewing figures, and not just the 10,488 strong crowd!

We brokered the sponsorship deal between 188 Bet and Wigan Warriors, raising their brand awareness significantly throughout the Rugby League season.

It’s been a fantastic month for 188 Bet, as their other sponsored team, Gloucestershire CCC has had a good season so far, and has amassed lots of exposure for their brand.

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