Sports 360: at the heart of the beautiful game

Watched and played by millions everyday, football is undoubtedly the world’s most popular sport.

The UK’s passion for the beautiful game is rife, with hundreds of professional and semi-professional teams up and down the country – after all, we did invent the sport.

Here at Sports 360, we take immense pride as the Official Agency of the National League. We’ve made it our ongoing mission to broker the best deals for advertising in football.

For more information about our football ground advertising services, click here.

Football kit sponsorship in all leagues

Here at Sports 360, we’re experts in brokering kit sponsorship deals in all leagues, for clients of all sizes. When a football club needs a new shirt sponsor for their team’s kit, they contact us.

We’re not like other football advertising companies. Here at Sports 360, we strive to match clubs with the most suitable client.

It’s important that both football club and client are happy with the sponsorship.We use our expertise to recognise which clubs and clients suit each other, while always treating clubs and brands with honesty. This often makes for a happy and lengthy partnership.

It’s our knowledge and expertise that has enabled Sports 360 to negotiate more than a dozen kit sponsorship deals over the years. These include:

  • BT Sport broadcasting The Football Conference and National League.
  • Blue Square to be the Title Sponsor for The Football Conference for the next six years.
  • Totesport becoming the main kit sponsor for Hull City.
  • Betfair being the official gaming company of Manchester United from 2009 – 2012.
  • 32Red becoming the official shirt sponsor of Leeds United.

Scottish football clubs

Sports 360 are also proud to have a strong presence in Scottish football, and enjoy a great working relationship with the Scottish Premier Football League, the Scottish Football Association and a number of Scottish football clubs.

Our close partnership with the SPFL has enabled us to broker a number of fantastic sponsorship deals for renowned clubs, including the shirt sponsor deal for 32Red and Glasgow Rangers.

We’re also delighted to have brokered the deal between Betfred and The Scottish League Cup, now renamed the Betfred Cup.


If you would like to work with us or find out more about our services please feel free to contact us on: