Sports 360 was founded in 2000 and started as a small perimeter advertising business, with our first board being sold to Stan James at Maine Road (Manchester City). We sold to a number of football and rugby clubs across the region and began to make a name for ourselves in the world of sports advertising.

Over the years we have developed into one of the largest sports advertising agencies in the UK, and we now offer full branding and sponsorship leverage to all our clients. Advertising packages that we offer include:

  • Title Sponsorship
  • Kit Sponsorship
  • Official Partner Deals
  • Branding Rights to Broadcast Sponsorship
  • Perimeter Advertising

Sports 360 has grown from humble beginnings into one of the best sports advertising agencies in the country, specialising in Football, Rugby, Netball & Darts.

We are proud to be the Official Sales Agency of England Netball and the Official Agency of The National League, as well as being authorised agencies for both the Football League and the Professional Darts Corporation (PDC).

Our mission is to deliver the best sports advertising campaigns in the industry, raising brand awareness for our clients locally, nationally and internationally.


Our clients are at the heart of everything we do, that’s why we strive to always match clubs with the most suitable brand.

Over the years, Sports 360 has worked with an extensive list of rights holders and clients across a varied portfolio of sports properties.

Our list of clients includes:

  • BT Sport
  • Betfred
  • 188Bet
  • The Money Shop
  • Coral
  • The Press Association

For a full list of the clients we work with, click here.

Sports 360 are working with a number of Barclays Premier League, Sky Bet Championship, SPFL football clubs and Super League Rugby clubs to secure sponsorship and branding rights for their respective clubs. We also have a regular inventory of televised perimeter advertising available on an ad hoc or contracted basis in both football and rugby.