Sport remains one of the most popular and well-loved activities in the world. That’s why thousands of well-known brands are choosing to advertise their products during sports events, whether that be on the side of the pitch, on kits, or by obtaining the title rights for a particular competition.


With millions of people from across the globe tuning in to watch Football, Rugby, Netball, Darts and many more sporting events, there’s never been a better time to advertise your brand in sport.

Having your product advertised during a live sports game is a big deal. People watching live games do so passionately and emotionally and advertising in sport allows companies to connect quickly with consumers in this way.


Sports advertising has the potential to reach millions, if not billions, of viewers – the World Cup Final is estimated to attract between 600 million and 1 billion viewers.

Social media is a huge part of modern life on the go. Facebook has over two billion monthly active users! The social media giant has recently begun streaming live football matches and made history by streaming Wayne Rooney’s testimonial for Manchester United in August 2016.


Millions of people of all age groups watch sporting events, that’s the beauty of sports advertising – you can reach a wide variety of age groups all at the same time.

Take millennials for example. Millennials, born between the mid-80s and mid-90s, are a prime target for marketers across the globe. Why? Because they’re young enough to keep a brand current but old enough to have some disposable income.

Sports advertising is great for reaching millennials because they make up a large part of the viewing figures for sports like Football, Rugby and Netball.


The modern era has brought with it a whole host of new technologies that are being used by consumers around the world.

Having busy lifestyles means that more people than ever are tuning in to watch their favourite sporting event on their mobile phones and tablets. Multitasking is a huge part of modern life, therefore advertising through sport can benefit by reaching viewers on the go.