February is always a busy month with The Betfred Super League getting underway, as well as the Vitality Netball Super League. Selling Perimeter Advertising packages is the priority at this time of year and there isn’t a more cost effective way to get your brand name LIVE on Sky Sports and in front of the Nation’s eyes………

The start of this Super League season saw Wigan Warriors take their home fixture against Hull FC over to Australia which brought its own challenges, but as is normally the case in life and in sport, the greater the challenge the greater the reward. Seeing our clients on the perimeter advertising on the other side of the world in the first ever Super League game played in the southern hemisphere was quite a sight.


The Vitality Netball Super League has started tremendously both on and off the court as both 2017 Champions Wasps and Manchester Thunder have made perfect starts, with The Benecos Mavericks hot on their heels. Clients old and new have looked vibrant on the LED Perimeter Advertising as well, with the three televised games LIVE on Sky Sports giving wonderful exposure to a range of exciting brands. In the lead up to the 2018 Commonwealth games and 2019 World Cup in Liverpool, the thirst for Netball is already gathering momentum.


We are proudly sponsoring Welsh darts supremo Gerwyn Price in this season’s Unibet Premier League and although he’s had some tough matches early on, he’s playing well and will give us tremendous Sky Sports exposure as the season progresses. As an outstanding darts player with both a Rugby League and Rugby Union background, the ‘Ice Man’ is the perfect fit for Sports 360 and we take great delight in supporting him through this campaign.


In addition to the work we have carried out in Rugby and Netball in February, we have also provided The Scottish Premier Football League, The EFL Championship and The Sky Bet League 1 with Perimeter Advertising this month and will continue to do so if that is what our clients want and need. We are also working tirelessly behind the scenes on Kit Sponsorship with some of the Nation’s most renowned Clubs and brands, which is something we can hopefully bring you more news on in March.


January started at a great pace and passed the baton to February where it is yet to let up……………Let’s see what March has in store!!!!